Someone has taken up the challenge against the utterly-butterly delicious Amul. There is going to be a serious competition between the two in the coming years.
Guess who it is???
It is non-other than our famous Yoga Guru Ramdev Baba. While addressing a two-day national seminar at National Dairy Research Institue, Karnal, he announced Patanjali will soon enter into the dairy business. He firmly believes,
“the sector will cross the Rs 5 lakh crore mark by 2022.”
Ramdev further adds,
“Patanjali is set to enter the dairy business and in this financial year, production will start in three dairy plants – one each in Maharashtra, Karnataka, and Uttar Pradesh.”
‘Indian Dairy and Food Sector: Way Forward to Meet Future Challenges’ was the theme of the seminar. The foray is expected to strike the gold like ayurvedic products and FMCG. Acharya Balkrishna, the CEO, recently announced plans to launch ‘Swadeshi Jeans’ to compete international companies.
Patanjali has become one of the best brands in India with its smart ‘desi’ marketing strategy. Balkrishna also became one of the richest CEOs in the country.
With this announcement, he has directly challenged Amul who is already in this dairy sector since decades delivering delicious dairy products.
Will Patanjali easily take over on Amul? Do let us know what do you think in the comments section below.
