When you do something wrong on social media, you are dead then and there! You can’t even imagine the power of these users; they can troll you so brutally that you’ll never even think of using that platform again. Something similar happened with famous South Indian actress Varalaxmi Sarathkumar, whose promotional strategy went horribly wrong; the actress must have never thought that one promotional gimmick can harm her reputation to such an extent.
In order to market her upcoming movie, Varalaxmi faked her abduction. A famous Twitter handle Cinema Gallery, posted a picture in which the actress was lying on the bed and in a vulnerable position. Moreover, it also had the hashtag #VaralaxmiGotKidnapped, which broke the hearts of millions of fans and left them worried. Check out the picture…
Seeing the picture, everyone thought it she was really in trouble; however, after few hours, Varalaxmi took to Twitter to announce that she was completely fine and it was just a marketing strategy. Have a look at her tweets..
https://twitter.com/varusarath/status/854217813942087681
https://twitter.com/varusarath/status/854229226890838016
Even the filmmaker tweeted about it;
Sweet surprise to @varusarath for her movie promotions…she wasn't aware of this..
All is well and always well for @varusarath— Nikil Murukan (@onlynikil) April 18, 2017
Twitter users got so pissed off that they literally blasted at her for this drama; check out their tweets..
Such a stupid picture!
This is called #SaveShakti Wowwww U r using such a stupid picture for Promotion.
— Recruiter (@Kingsleyrules6) April 18, 2017
Please advise the film producer!
pls advise the film producer to not do this kind of stupidity just for marketing a film..
— Mahi 🔥🔥 (@SPYder0393) April 18, 2017
Use brain and not…
https://twitter.com/Naranteran/status/854455569142267904
Worst promotional tactics!
Varu Sarathkumar getting kidnapped – this will go down as one of the worst promotional tactics ever for a film. Dismal.
— Siddarth Srinivas (@sidhuwrites) April 18, 2017
Sad!
https://twitter.com/shankishiva/status/854227655302017024
Promoting crap on social media!
Cheapest promotion ever!These ppl screamsaveshakthi on one hand and promote this sorta crap on social media. #VaralaxmiGotKidnapped Yuck!
— Ranjani (@ranj4pz) April 18, 2017
Boycotting this movie!
How is #VaralaxmiGotKidnapped 'sweet'? It's atrocious. You can't take followers' concerns 4 granted. I'm sorry, I'm boycotting this movie. https://t.co/9fi73sJsVP
— Uday Senan™ ️ 🎬📽️ (@UdaySenan) April 18, 2017
Will they scream rape next?
https://twitter.com/latasrinivasan/status/854298299167367169
People got very furious at her and labelled it as “cheap promotions”; do you think they will prefer watching her movie after this? Do share your views in our comments section below.
