Indian cricket’s biggest league is once again making headlines, not for a last-over thriller but for a blockbuster business move. Ahead of the 2026 season of the Indian Premier League, the BCCI has signed a major sponsorship deal worth ₹270 crore with Google’s artificial intelligence platform, Gemini. The three-year agreement highlights just how powerful the IPL brand has become on the global stage.
The deal strengthens the league’s already massive commercial presence and shows why the IPL continues to attract the world’s biggest names, not just from sports but from technology and innovation as well. For the BCCI, it brings in significant revenue. For Gemini, it offers access to one of the largest and most passionate sports audiences anywhere in the world.
What makes this partnership even more interesting is the growing presence of artificial intelligence brands in Indian cricket. Gemini’s biggest rival, ChatGPT, is already associated with the ongoing Women’s Premier League. With competing AI platforms backing different BCCI-run leagues, cricket is clearly moving beyond traditional sponsors and entering a new phase where technology companies see immense value in fan engagement through sport.
The timing of this deal also reflects recent changes in IPL sponsorships. The BCCI had been searching for a new jersey sponsor after the Indian government banned real-money gaming companies, leading to Dream11 stepping away from that role. Apollo Tyres eventually took over as the jersey sponsor in a deal worth ₹579 crore. Meanwhile, the Tata Group continues to hold on to the prestigious title sponsorship of the IPL, which remains the world’s most valuable T20 league.
The Gemini partnership further proves that the BCCI is capable of attracting top global brands even as rules and sponsorship landscapes evolve. It also underlines how closely cricket and technology are now linked, with AI platforms eager to connect with millions of Indian fans.
When ChatGPT’s association with the Women’s Premier League was announced last November, BCCI secretary Devajit Saikia had spoken about the wider impact of such collaborations. He had pointed out that partnerships with global technology leaders and major brands help improve the fan experience and play an important role in supporting the growth of women’s cricket.
The IPL 2026 season is scheduled to be played from March 26 to May 31 and with deals like these in place, the league’s influence looks set to grow even further.
