Actor and co-founder Vijay Deverakonda brings a science-backed, functional skincare range for young India
Hyderabad, September 11, 2026: Actor Vijay Deverakonda has co-founded and co-built Unhype, a new skincare brand created for young India with a simple philosophy — “No BS. Only what works.” The brand aims to make skincare simpler, more transparent and more accessible by cutting through excessive products, complicated routines and exaggerated claims.
Unhype has been developed as a functional skincare line for young Indians, particularly the 18–30 age group, with products designed around real Indian skin, weather and everyday conditions. The brand focuses on simple routines, science-backed formulations, transparent claims and honest pricing.
For Vijay Deverakonda, Unhype is the result of a nine-month journey of actively participating in the development of the products rather than simply lending his name to a skincare brand.
“For ten years, people have been asking me for skincare advice, tips and suggestions. I finally have an answer. I didn’t want to be the face of a brand. They asked me to co-build it — so I did,” said Vijay Deverakonda, Co-Founder, Unhype.
He added, “I tried every single version on my own face. Nine months later, here we are. No BS. Only what works. I’ve been using these for months — now it’s time for you to join me.”
