Yoga guru Baba Ramdev has been giving tough competition to the FMCG companies as his own brand Patanjali is slowly increasing its market share. Just recently, he entered the telecom sector as well when he launched SIM cards in association with BSNL. And now he has taken one more step in the field of technology.
Yes, you read it right! On Wednesday, Baba Ramdev launched a messaging app named “Kimbho” under the Patanjali brand. The tagline of the app is “Ab Bharat Bolega” and it is being projected as a competitor to WhatsApp.
This is the tweet made by the Patanjali’s spokespersos S K Tijarawala,
“अब भारत बोलेगा.!
सिम कार्ड के बाद बाबा रामदेव ने लॉन्च किया मैसेजिंग ऐप KIMBHO, व्हाट्सऐप को मिलेगी टक्कर..
अपना #स्वदेशी मैसेजिंग प्लेटफार्म। गूगल प्ले स्टोर से सीधे डाउनलोड करें”
Here’s what it roughly translates in English:
“Now Bharat will speak. After launching SIM cards, Baba Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play Store.”
Below is the tweet:
अब भारत बोलेगा.!
सिम कार्ड के बाद बाबा रामदेव ने लॉन्च किया मैसेजिंग ऐप KIMBHO, व्हाट्सऐप को मिलेगी टक्कर..
अपना #स्वदेशी मैसेजिंग प्लेटफार्म। गूगल प्ले स्टोर से सीधे डाउनलोड करें।@yogrishiramdev@Ach_Balkrishna@bst_official @ANI@ani_digital@PTI_Newshttps://t.co/IxTGyLhMbq— Tijarawala SK 🇮🇳 (@tijarawala) May 30, 2018
If you are wondering what Kimbho means, SK Tijarawala has elaborated the meaning of the word in another tweet which reads,
“#किम्भो संस्कृत में हाल-चाल पूछने और खैर-खबर लेने के लिए आम संवाद में प्रयोग होता है जैसे हम बोलते हैं “किम्भो भैया” यानी..क्या हाल है भैया और क्या चल रहा है, क्या खबर है?
अब भारत बोलेगा..किम्भो
अब भारत पूछेगा ..किम्भो”
Here’s its rough translation in English:
“Kimbho is a common phrase in Sanskrit used to know the well-being of other persons such as Kimbho bro, how are you, what’s going on
Now Bharat will speak.. Kimbho
Now Bharat will ask…Kimbho”
Check out the tweet:
#1
#किम्भो संस्कृत में हाल-चाल पूछने और खैर-खबर लेने के लिए आम संवाद में प्रयोग होता है जैसे हम बोलते हैं "किम्भो भैया" यानी..क्या हाल है भैया और क्या चल रहा है, क्या खबर है?
अब भारत बोलेगा..किम्भो
अब भारत पूछेगा ..किम्भो@narendramodi @yogrishiramdev @bst_official @Ach_Balkrishna https://t.co/6viDpigQHM— Tijarawala SK 🇮🇳 (@tijarawala) May 30, 2018
Twitter has also reacted over the new app and here are some selected tweets:
#2
तो hike कौन से देश का है बुड़बक?
— Abhishek Gupta (@abhiies) May 31, 2018
#3
Google Swadeshi hai kya?
— Nothing Serious! (@Mukul1611) May 31, 2018
#4
server showing error as of now. trial run time needed.
— Medha ஆனந்த் (@smk_anand) May 30, 2018
#5
https://twitter.com/shoksing/status/1001918194838159360
#6
https://twitter.com/vcs_17/status/1001874582901436417
#7
Third rated baba & his app.
— Vikas Puri (@vikas_pur) May 31, 2018
#8
And messages are not getting delivered !!!
— data_sonic (@exp705) May 30, 2018
#9
All this is being done to collect and misuse people's data! Don't fall for this citizens.
— Rohan Damodar (@RohanDamodar) May 31, 2018
The SIM cards that have been launched are named as Swadeshi Samriddhi SIM card and in the beginning, only the employees of Patanjali will be able to use them. However, after its launch in the public, the customers with Patanjali SIM cards will be offered a discount of 10% on Patanjali products.
It seems that Baba Ramdev is in the mood of taking the competition to another level. Did you try Kimbho?
