The Indian public love cricket and cricketers a lot because of which many businesses prefer to rope in cricketers as their brand ambassadors and it won’t be wrong to say that Virat Kohli is certainly the most sought after cricketer for these brands.
Virat Kohli is one of the highest paid sportspersons of the world and as per a report, his net worth is around Rs. 1000 crore. The former Indian skipper MS Dhoni is also one of the highest paid cricketers and if we talk about the present scenario, then MS Dhoni, Virat Kohli and current skipper of the Indian team – Rohit Sharma, all three of them have 30 endorsement deals each.
Virat Kohli has a big deal worth Rs. 110 crore but even before MS Dhoni and Virat Kohli, there was one cricketer who signed a 100 crore deal and set the platform for the cricketers.
Yes, we are talking about Little Maestro Sachin Tendulkar who signed a 100 crore deal with WorldTel, a sports management company which was led by Mark Mascarenhas and what is more spectacular is that Sachin Tendulkar signed it even when the IPL was nowhere in the scene.
Sachin Tendulkar is a legend not just in cricketing field but in the field of marketing and advertisement as well and there was a time when every big company wanted to sign the Mumbai cricketer who has numerous records to his name. It won’t be wrong to say that it was Sachin Tendulkar who broke the monopoly of movie stars in the advertisement market and till date, he has many endorsements to his name despite the fact that he took retirement in 2013.
Sachin Tendulkar, a legend in every sense!!!