Chinese City Introduces ‘Texting Lane’ for ‘Slow’ Pedestrians

China is the world’s no. country in terms of mobile phone usage.
So, the Chinese city of Chongqing has created a smartphone sidewalk lane, offering a path for those too engrossed in messaging and tweeting to watch where they’re going.”

There are lots of elderly people and children in our street, and walking with your cellphone may cause unnecessary collisions here,” said Nong Cheng, the marketing official with Meixin Group, which manages the area in the city’s entertainment zone.

The city authorities have designated a 30 metre (100ft) “cellphone lane” for people who use their phones while walking. “First mobile phone sidewalks in China,” declares a notice next to it.

Nong said the idea came from a similar stretch of pavement in Washington D.C. created by National Geographic Television in July as part of a behavior experiment.
“Those using their cellphones of course have not heeded the markings on the pavement,” she said. “They don’t notice them.”