Anushka Sharma, who is busy promoting her upcoming movie “Phillauri” has become the talk of social media due to her unique promotional strategies. Since Anushka is playing the role of a ghost “Shashi” in the movie, she got a great “Invisible theme” to market her film. Her WhatsApp calling promotion was so far the best.
As of now, Oscars is the hot topic of discussion on social media and Anushka grabbed this opportunity for her online promotions.
Recently, she took to Twitter to share a picture of her presence at the 89th Academy Awards. Yes, she stated that she was present at the ceremony but no one could see her or hear her (Once again, an invisible theme).
Here’s her tweet!
Yeh log mujhe sun nahin paye, main toh kab se Hindi mein keh rahi thi ki naam galat likha hai #ShashiWasThere 👻 pic.twitter.com/KwZ3PffHtN
— Anushka Sharma (@AnushkaSharma) March 2, 2017
She captioned it as “Yeh log mujhe sun nahin paye, main toh kab se Hindi mein keh rahi thi ki naam galat likha hai #ShashiWasThere.”
Anushka referred to that best movie award goof-up that happened, remember? Well, La La Land was announced as the best movie but later the error was corrected and Barry Jenkins’ Moonlight won the award.
In reality, Anushka was not present there and this was just a promotional gimmick, LOL! This is how people reacted to her tweet..
Shashi also made her debut!
So Shashi also debuted on the #Oscars Red carpet with @priyankachopra 😁😍❤#ShashiWasThere pic.twitter.com/nj7NsFcSiy
— Bhumika ♡ (@bhumisolanki) March 2, 2017
That’s a unique way!
https://twitter.com/AnonymousHOF/status/837264211134709761
Cutest spirit!
You are in full form, cnt stop laughing. Cutest Spirit ever. #ComeToMe once #Shashi … #ShashiWasThere
— roni (@roniselmar) March 2, 2017
One more photoshop!
https://twitter.com/SRKnitin_rathod/status/837294354385489920
Enjoying on beach!
https://twitter.com/AsliAnup/status/837264778825449474
Finally me to Shashi!
Finally me with Shashi … Happy to chat with u shashi thanks for coming 😉🙈❤ @AnushkaSharma #PhillauriMonth pic.twitter.com/fPTu8BrDWQ
— Nayana (@im_nayana18) March 2, 2017
With Mr. India!
Mr.India and Ms.Shashi spotted having a Chat in the Park today#PhillauriMonth pic.twitter.com/IwrRmWGcSi
— JUST IMAGINE (@Candid_HRavi) March 1, 2017
He was lucky to get a reply from Anushka; check it out…
Hahahah 👏🏼 https://t.co/MIFPz4y1ao
— Anushka Sharma (@AnushkaSharma) March 1, 2017
I must say, Anushka’s photoshop skills are just awesome, haha…
How did you find this strategy? Do share your views in our comments section below…