Flipkart has sent an email to a number of people for promoting women’s products with a note, “Beauty breeds success”. Such an email is natural to create a storm as it gives an example of sexism and poor advertising. As a matter of fact, it’s clearly implying the idea that “beautiful” woman are likely to be more successful than not-so-beautiful ones and attain their goals more easily on account of their gorgeousness and good looks.
To quote the words written on the email sent by Flipkart,
“Research show that beautiful women are more successful in their lives.”
https://twitter.com/hirishitalkies/status/637676976128430081
Quite obviously, the email appears to offensively sexist in nature and sparks off a flood of reaction on Twitter.
ever heard the expression that real beauty is on the inside #Flipkart? https://t.co/wzmQVm6CGQ
— Aliya Curmally (@filminista) August 30, 2015
Flipkart is the fairness cream of ecommerce. https://t.co/1rlbHkxr1u
— Abhishek Baxi (@baxiabhishek) August 30, 2015
"Research shows that" sexism is real 🙂 https://t.co/5DnPmvBfZZ
— Aswin (@aswinsamba) August 30, 2015
After this, there is no wonder for Flipkart to ask for apology and make sure to investigate the issue.
@hirishitalkies, thanks for bringing this to our notice. We do not endorse the content of this email. We will investigate this & take action
— Flipkart (@Flipkart) August 30, 2015
From this perspective, tweet of chief product officer of Flipkart, Punit Soni, is worth mentioning:
@hirishitalkies Unconditional apologies. We do not endorse the insensitive remarks in the email. This is a big fail, will not happen again.
— punitsoni (@punitsoni) August 30, 2015
Twitter users revealed that this kind of sexism is not for the first time on the part of Flipkart:
https://twitter.com/saifalfalah/status/637999800026165248
There is no denying the fact that these examples of insensible promotions are wrong and unacceptable and promoting sexism like this cannot be forgiven.
What is your opinion in this connection? Share your views in the comments section below.