With the changing times, the concept of Marketing has completely changed for the companies. Since the competition has grown by leaps and bounds, the marketing has not remained just about reach but about the impact.
While brainstorming for the new marketing concepts, a competitive company always consider the impact factor along with the reach. The more a company’s marketing campaign impacts the audience, the bigger success it is. It’s a much different ad approach then mattress coupons for Novosbed where they are more direct to consumer.
As per Adweek reports, A Netherland based furniture company IKEA has introduced a campaign in which they ask female customers to pee on their ad and get a discount in return. Weird! Is it? No, because it is not that simple and has more to it.
Basically, it’s a campaign to promote the furniture among the pregnant ladies. So what happens is once you pee on the ad, it has a system which tests you for the pregnancy and if the test is positive, a discount coupon will appear on the same page and you can avail it.
Watch the video-
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The campaign has created huge buzz online and has made many people talk about it.
1
https://twitter.com/xox_theresaa/status/951723811669401600
2
Hear ikea is making a spin-off of the show called One Pee Hill
— Matt Holder (@MHolder95) January 12, 2018
3
https://twitter.com/SunniAndTheCity/status/951415587430944768
4
Hahah ikea wants you to pee on their new ad lol
— Shannon O'Neill (@shannooo7) January 12, 2018
5
Now we'll see young couples flooding IKEA, snatching them catalogues to pee on.
— Deslack buys a shophouse (@Deslack) January 12, 2018
6
IKEA has an ad with a discount code for a crib that only becomes visible if you pee on the ad to prove you’re pregnant… I am shooketh to the cORE
— Megan Le (@megsle) January 11, 2018
Isn’t it really interesting?