The new advertisement of Ola cabs, which has been marked as sexist and misogynist, has attracted the ire of a number of people, especially the females. Ola wanted to promote its specialty of being cheap and it expressed this idea by making a comparison between a girlfriend and Ola cab.
The ad shows a couple walking in the market; girlfriend calls her boyfriend as “baby” and makes him pay for everything that she buys. After the third purchase the camera takes close-up of the boyfriend and he says, “Meri girlfriend chalti hai Rs 525 per km, but Ola Micro chalti hai sirf Rs 6 per km” which implies that walking one km with girlfriend costs Rs 525 while Ola takes only Rs 6 per km.
This was just an attempt by Ola to tell people that it is cheap and very affordable but the ad didn’t go well with many who criticized Ola for showing girls in such bad light.
First Of All, Watch The Ad:
[yt]https://www.youtube.com/watch?v=d-zflWyf7Os[/yt]
Click here to watch this video directly on YouTube
Even though Ola removed the ad after protest, some user uploaded it on YouTube.
As we told you that many didn’t find the ad amusing for it was sexist and misogynist, it was natural for them to express rage on Ola!
A monumentally embarrassing advertisement!
https://twitter.com/NeoYorg/status/723793125592977408
Women pissed off after this ad?
#Ola So women constitute 50%of your users- probably more. Congrats on pissing them off. https://t.co/GdSr1pXp0w
— Aardra (@aardka) April 23, 2016
Why so misogynist?
https://twitter.com/autumnrainwish/status/723745753303269377
2 minutes of silence for the person who wrote this ad
"Meri girlfriend chalti hai 525 Rs/Km pe aur OLA Micro sirf 6 rs/km"
Lol who wrote this. Apart from being sexist, makes no sense at all.
— Gabbar (@GabbbarSingh) April 23, 2016
High on weed?
Boycotting Ola
Please date Ola Micro now
However, there were few who even supported this ad!
Indians just need a reason to react!
We Indians just need a reason to react to sexist comments which neither as provoking nor sensible #OLA #olacabs #OlaAd #OlaMicro
— Shilpa Shetty C (@ShilpaShettyC) April 23, 2016
Outraging has become a fashion now!
Like I said few days ago, outraging on every silly thing has become fashion for libertards (and others too). #Ola
— InternetHinduz 🇮🇳 (@InternetHinduz) April 23, 2016
Please don’t take offence at jokes
Guys don't take offence at jokes, even if in bad taste. They shrug & move on. Women seriously need to get out of victimhood mentality. #Ola
— Semu Bhatt (@semubhatt) April 23, 2016
Ola shouldn’t have pulled the ad down
I didn't even know about the #Ola Ad until they apologised. I then went on to look for it.
Pulling the ad down did more harm than good.— Jade (@ImGoanCrazy) April 23, 2016
Very witty & catchy
#OLA Ad is totally alright .In fact very witty and catchy. People on Twitter at least should get the sarcasm.
— The Dentalist (@amitTweet_s) April 23, 2016
Just to inform, there was an apology from Ola on Twitter too when people protest after watching the ad:
We understand one of our TVCs has ended up hurting some sentiments. We've pulled it down. However, #OlaMicro continues to run at Rs.6/km.
— Ola (@Olacabs) April 23, 2016
Do let us know your views about this ad in the comments section below.