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Here Is Everything You Need To Know About The Final IPL Media Rights Figures


Here Is Everything You Need To Know About The Final IPL Media Rights Figures

The Board of Control for Cricket in India (BCCI) is the richest cricket board of the world and it is going to get richer as the media rights of IPL have been sold at sky-high prices to various broadcasters. IPL is undoubtedly one of the biggest and most popular sports events of the world so it is quite obvious that the media rights for the next five years (2023-2027) have been sold at pretty high rates. After the results of media auction, IPL has become the second most lucrative league in terms of earnings per game, the first on the list being National Football League.

There are four different packages (A-D) and before we go in details, let us just tell you that the total amount at which these media rights have been sold is whopping Rs. 48,390.50 crore.

1. Package A (TV rights for the Indian subcontinent):

Disney Star has won the bid for a whopping price of Rs. 23,575 crore for 410 matches for 5 years. One more point which needs to be mentioned here is that the number of matches in IPL will increase to 94 in the future while in the current scenario, only 74 matches are played in the tournament.

– In 2023 & 2024, IPL will have 74 matches

– In 2025 & 2026, IPL will have 84 matches and

– In 2027, IPL will have 94 matches

The BCCI kept the base price per game at Rs. 49 crore and they will be earning Rs. 57.5 crore.

Representational Image

2. Package B (Digital rights for Indian subcontinent):

Reliance backed Viacom18 purchased the Package B for Rs. 20,500 crore for 410 matches across the five years.

The BCCI fixed the base price at Rs. 33 crore and it is going to earn Rs. 50 crore per match.

3. Package C (Digital special bouquet India):

This deal includes 98 matches across 5 years – 18 matches in 2023 & 2024 which includes opening match, four play-off matches and 13 double header games. The number of matches will increase to 20 in 2025 & 2026 and 22 in 2027 as the total number of matches is also going to increase. To make it simple– 18 + 18 + 20 + 20 + 22 = 98.

This package has been bought by Viacom 18 for a price of Rs. 3,258 crore. The base price per match is Rs. 16 crore and the BCCI is going to earn almost double as it has been sold for Rs. 33.24 crore.

4. Package D (TV & Digital rights for the rest of the world):

Viacom 18 has purchased the rights for South Africa, New Zealand, Australia & UK while the rights for Middle East, North Africa and USA have been bought by Times Internet for a total amount of Rs. 1058 crore for 410 matches.

The BCCI secretary Jay Shah also acknowledged the role of digital revolution in increasing the earnings of BCCI as he tweeted, “Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.”

He also stated that the revenue generated through IPL will be used for strengthening domestic cricket in India as he wrote in one of his tweets, “The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience.”

Jay Shah also shout out to the state cricket associations and IPL franchises to work together and give cricket fans a memorable and rich experience as he tweeted, “Now, it’s time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities.”

Woah! That is a huge amount of money!!!!!

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