Do you have a business? “Small or extra small” – Not to worry! Satyendra Gupta can help you out with any kind of design solution to your business to grow and prosper.
At the onset of India’s present booming scenario of e-commerce and tech giant’s attempt to grab the market of Micro, Small and Medium Enterprises (MSMEs) to go online, Satyendra and his start-up PrintAsia in Hyderabad is helping small business to flourish offline.
This 32-year-old young man recognized there are innumerable small businesses are booming in the nook and corners of the society from tea vendors, carpenters to LIC agents etc.
Satyendra added, “The chaiwallah in my office building carries a business card and never hesitates to produce one whenever he meets new people in the hope that they will become his customers”. But, chasing the big dreams, we often forget these small enterprises which are more organized than the previous one.
With a zeal in heart, Satyendra, a design artist by profession thought of establishing PrintAsia, an online e-commerce site to provide design solutions to small business needs. Starting with a mere 10 lakh capital from his other advertising agency- Creative Force Communication, PrintAsia is all set to reach out to the smallest, unincorporated and unregistered business. Running a full-fledged advertising agency (Creative Force Communication ) where he charges the clients a premium for their design solution, he can’t refuse either who come to him for design solution at a low price like Rs. 100.
He remembers his hurdles for PrintAsia
“I would visit the local markets and bazaars and note the phone numbers on the labels on masala packets and pickle jars made by local merchants. I would then call each of these local manufacturers and pitch to them new designs for their product labels. It took a lot of convincing on my part to finally convert them into customers.”
What? Rs. 149?
With approximately 5,500 customers, PrintAsia counted Rs. 19 Lakh revenue last year. But the first order he received which make him so thrilled was for Rs. 149!
Considering his humble origin, both his parents were principals in different schools and all they wanted from four of their sons to study well and make a good life.
But Satyendra, recalling his childhood memories:-
“It could be because of the influence of my friends and the baniya neighbourhood where I lived. When we played kancha (marbles), I would win everyone’s marbles, which I later sold back to them. During the kite-flying festival around Sankranti, I would capture kites and manage to bring them down in one piece, and sell them too.”
He shifted to Jaipur for his graduation in Fine Arts and work led him to Delhi where he faced the real challenge to not very fluent in English. But he considered it as a test to grow and thrive on the creative field. He added, “It was like andhere kamare mein ekdam roshni aa gaye ho (light filling up a dark room suddenly).”
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Working with big names like Music Today and Infosys respectively, he left this lavish career to establish his own ad agency in Hyderabad where his wife’s family lived. He devoted much time to PrintAsia and started the journey with five employees with various functions like SEO optimization, marketing and so on.
Throwing a challenge to the MSME’s, Satyendra started altogether a different battle and we wish him all the best for PrintAsia and waiting eagerly to see it as the most successful start-up in future.
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