Radio Mirchi’s New Campaign Says “Don’t Come To India”. Received Anger From Twitter & Apologized

In India, guests are treated as “God”, however, we were shocked to see how a Swiss couple was harassed and was left seriously injured due to stone pelting. We had a big question in our minds, “Is this how India is?”.

This incident shocked many and received a lot of backlash on social media. Amidst this, Radio Mirchi came up with a campaign “#MatAaoIndia”, but it went seriously wrong.

No doubt, the treatment received was nothing less than “Worst”, but it seems Radio Mirchi’s choice of words in the campaign didn’t go down well with people.

Someone shared the jingle on Twitter and since then, people are criticizing Radio Mirchi;

https://twitter.com/ARanganathan72/status/923636791172673536

Click here to hear it directly on Twitter;

Here’s the script of that jingle;

This is how people lashed out at Radio Mirchi;

Insult!

Strict action!

https://twitter.com/Arvi_N/status/923986515482460160

Boycott Radio Mirchi!

Disgusting!

https://twitter.com/sidharthdassani/status/923826328419254272

Shame on you!

Are you destroying?

Sharm karo!

After receiving these comments, Radio Mirchi took down the ad and issued and apology on Twitter;

No doubt, the aim of Radio Mirchi was good, but they could have done it in some other subtle way. What do you feel?