Big brands like Timex, Rolex, Breitling and Tag Heuer are all competing against each other to get their brand name positioned at the top. However, did you ever notice that all watch manufacturers set the time of their watches to 10:10 while advertising? Well, we have highlighted the reasons for you. Have a look!
‘Smiley’ appearance, which connects well with buyers
Earlier, 8.20 was the time used for ads, but now, they realized that it looked more like a frown that dissuades people. Hence, they opted for 10:10 for that ‘smiley’ like appearance.
Symmetry! Yet another reason
With 10:10 as the timing, perfect vertical symmetry is ensured. This is the reason why 10:10 is the favorite among watch manufacturers.
Clear visibility of all watch attributes
Since there is no overlap of hands, all attributes like secondary dials, date, type and brand name are clearly visible. The brand name is highlighted too.
A symbol of victory is created
When the time is set to 10:10, it creates a ‘victory’ symbol. It helps to tap into the emotions of people. This is considered to be a good emotional marketing gimmick.
