Reliance Jio Is Partnering With This Popular Mobile Game & It Might Ruin Competitors’ Business

Reliance Jio has once again delighted its customers and this time not with any talking or data plan but with the most sought after reality game “Pokemon GO”. Yes, that’s correct! Reliance Jio Infocomm Limited has entered into a partnership with Niantic, Inc. Pokemon GO’s publisher and developer, in association with The Pokemon Company. From 14th Dec 2016, all the Reliance Digital Stores and select partner premises in India will be seen as ‘PokéStops’ or ‘Gyms’ in the game.

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Jio has taken one more step towards fulfilling its mission statement which says that it will provide Indians with the great chances which will be executed with the power of data and empower their lives digitally, and also help them enjoy with entertainment-based apps, like ‘Pokémon GO, which is on the top slot in the gaming category.

John Hanke, Chief Executive Officer and founder of Niantic, said,

“We are delighted to partner with Jio to launch Pokémon GO in India. It’s exciting to see Pokémon fans in India step out and explore their neighbourhoods in search of Pokémon and Jio’s disruptive high speed 4G LTE Network will be an excellent way to experience the game.”

Both the companies will be working in coordination to make the experience of Indian gamers more rich and enjoyable. Their strategy also includes the activation of Jio retail locations and charging stations as PokéStops and Gyms in the game and giving Indian gamers a chance to catch, train and fight it out at any of the outlet of Jio in India.

JioChat, the social messaging app of Jio will have an exclusive Pokemon GO channel where all the players can meet, chat and be a part of the community where contests and events will be organized in order to make the game more exciting and enjoyable.

Mathew Oommen, President Reliance Jio, said,

“With over 500 million downloads globally, we are excited to launch Pokémon GO officially in India on the Reliance Jio network. Our partnership with Niantic not only brings access to the Pokémon GO app but also opens the door to more opportunities for our customers to enjoy content on Jio’s one-of-a-kind mobile broadband network.”

This is more exciting for the Pokemon GO Indian players as they will play on a strong network and they don’t need to incur charges for downloading and playing the game as Jio is offering its services for free till 31st March 2017.

So are you excited?

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