Hyderabad (Telangana) [India], November 21: In an age where global flavors dominate food trends, a quiet yet powerful culinary revolution is taking place closer to home. Regional cuisine chains—once seen as niche or limited to their geographic origin—are now redefining the future of dining in India. Leading this resurgence with authenticity, scale, and innovation is Southern Spice, a restaurant brand that has grown from its Andhra-Telangana roots into a multi-location, multi-cuisine experience that appeals to food lovers across South India.
With thriving outlets in Hyderabad, Tirupati, Ongole, Kondapur, Shivam Road, and Hitec City, Southern Spice has become a benchmark for regional culinary excellence. Recognised as one of the fastest-growing South Indian restaurant chains in the region, it has successfully served over 1 million customers across its locations. The brand was recently honored for Excellence in Regional Cuisine at the 2025 Telangana Food & Hospitality Awards and continues to earn acclaim for both consistency and innovation. These milestones are a testament to its focus on quality, customer loyalty, and strong operational expertise.
Southern Spice has earned its reputation by staying true to its regional soul while embracing the evolving preferences of modern diners. The restaurant offers a curated blend of Andhra and Telangana specialties, while also including popular North Indian and Chinese dishes—acknowledging the rising demand for variety without compromising on identity.
At a time when regional restaurants often face pressure to reinvent or dilute their offerings, Southern Spice stands apart for its ability to scale without losing its essence. It serves age-old recipes passed down through generations, brought to life using fresh, local ingredients and time-honored techniques. Signature dishes like Gongura Mutton, Royyala Vepudu, and Natu Kodi Pulusu sit comfortably alongside North Indian favorites and Indo-Chinese classics, creating a diverse yet cohesive menu that appeals to families, professionals, and culinary purists alike.
The brand’s ability to balance tradition with market responsiveness has made it a go-to dining destination across cities and demographics. From weekday lunch thalis to weekend family outings, Southern Spice has become synonymous with satisfying, spice-rich food served in a welcoming, hygienic setting. Each outlet—though rooted in the same ethos—brings its own architectural and experiential charm, from sleek contemporary interiors to subtle cultural touches that reflect the region’s heritage.
“We didn’t set out to be everything for everyone,” shares a senior spokesperson from Munna United Hospitality Services Pvt. Ltd. (MUHS), the group behind Southern Spice. “We started with a strong regional identity and expanded our menu based on genuine customer feedback. The demand for North Indian and Chinese food in our restaurants wasn’t a trend—it was a request we heard consistently. But we’ve done it our way—ensuring that every new item still aligns with our quality and flavor principles.”
Southern Spice has also been applauded for its exceptional hygiene standards, achieving five-star food safety ratings across multiple outlets. During the pandemic recovery period, it emerged as one of the few regional chains to rebound quickly by combining traditional flavors with technology-led dining—implementing contactless ordering, AI-powered kitchen operations, and smart inventory management to ensure seamless experiences for both dine-in and delivery.
Beyond its food, Southern Spice exemplifies how regional brands can scale with purpose. Under the MUHS umbrella, the brand is supported by a robust hospitality ecosystem that includes hotels, banquets, and institutional catering across Hyderabad, Vizag, Srikakulam, and Ongole. With sister brands like Malena and Annapurnam bringing global fine dining and cultural nostalgia to the table, Southern Spice anchors the group’s identity as both rooted and visionary.
The brand’s 2025 relaunch in Hitec City and Kondapur marked a bold new chapter. These flagship restaurants introduced enhanced interiors, a refined menu structure, and customer-first digital service models—all while reinforcing Southern Spice’s original charm. These locations now serve as model units for future expansions in Tier 2 and Tier 3 cities.
This dual commitment—to cultural fidelity and culinary adaptability—has earned Southern Spice a loyal customer base that spans generations. For many families, a meal at Southern Spice is more than just dining out—it’s a celebration of legacy, shared over banana leaf meals, clay pots, and the unmistakable aroma of ghee-laced rice and fiery pickles. For younger diners, it’s a place where South Indian cuisine feels relevant, exciting, and Instagram-worthy, without losing its depth.
As the demand for high-quality regional cuisine continues to grow, MUHS plans to extend Southern Spice into new geographies, backed by its proven formula of culinary consistency, localised operations, and scalable formats. With every new outlet, the brand moves closer to its vision: to be the most trusted name in South Indian dining, delivering authentic experiences without compromise.
In a competitive food landscape driven by novelty and noise, Southern Spice’s success is a timely reminder that what truly resonates is flavor, familiarity, and a sense of belonging. As the rise of regional cuisine chains continues to reshape India’s dining scene, Southern Spice stands not just as a brand—but as a movement that honors where we come from while serving where we’re going.
Southern Spice
Authentic Multi-Cuisine Dining Across South India
https://southernspice.co.in/
Get In Touch
+91 6901258110
✉️ [email protected]
