Social media has slammed the thought behind the new advertisement of Dove, personal care brand for women, as netizens feel that Dove has gotten into body-shaming with this new ad.
We all know that human beings are of different sizes and body figures and keeping this in mind, Dove has come up with body wash bottles designed in various shapes and sizes, just to celebrate the women of all sizes. However, social media doesn’t seem to like this Dove UK advertisement and has slammed it for coming out with six new shapes of bottles.
Watch the video:
[yt]https://www.youtube.com/watch?v=CRiv2lgaX_U[/yt]
Click here to watch this video directly on YouTube
The ad starts with ‘Beauty comes in all shapes and sizes’ and this is what the brand states,
“From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.”
.@Dove matches its new body wash bottles to your body type https://t.co/hoA374lJbZ pic.twitter.com/6wPyU93G6S
— Fast Company (@FastCompany) May 8, 2017
Some people used humor and sarcasm to mock the new ad while few were really annoyed with this new approach of the brand as they are labeling women. Check out reactions:
Women don’t need to be categorized:
That is bizarre. Like, I just want to my body wash, not be reminded that I'm pear shaped. Women don't need to be categorized all the time.
— Julie (@thejuliedaniel) May 8, 2017
LOL 😀
These are only realistic body types for The Muses from Hercules… pic.twitter.com/xTEC1vMmB1
— omri (@Omri_Rawrlan) May 8, 2017
This is definitely not feminism!
FYI this is not feminism. Feminism is not having to think about what my fucking body type is when I go to buy soap
— Amanda (@a_manda_f) May 9, 2017
https://twitter.com/AuraAntares/status/861670387427532800
I need an answer!
What happens if you use the wrong @Dove bottle shape for your body type? Will the soap not fit me? Can I die?
— Caissie (@Caissie) May 8, 2017
Will I be shamed and side-eyed by the cashier if I'm fat and buy the skinny bottle?
— JustaWoman (@petitlarcenous) May 8, 2017
So if CVS is out of "skinny bitch" bottles am I not going to be able to get clean? Not sure how this works.
— Jodi Beggs (@jodiecongirl) May 8, 2017
Epic 😀
.@dove I have arms please advise https://t.co/AycSUjLi0v
— rachel handler (@rachel_handler) May 8, 2017
https://twitter.com/ParkerMolloy/status/861729749554606081
Bang on!
https://twitter.com/ItsAmberFox/status/861662972514508800
#Headshamed
https://twitter.com/r_farnsworth/status/861685258143621122
Hilarious but true!
Who looks at their body wash bottle and thinks, "I wish it looked more like me?" 🤔
— MusicMonkey (@MusicMonkey) May 8, 2017
Where’s mine?
https://twitter.com/LLCoolMage/status/861647388943032322
https://twitter.com/Puckywuckums/status/861642099111981056
What about those of us with a big hole inside, @Dove? Where is our body wash? pic.twitter.com/W7ZPXCjOT8
— Kelly Luce (@lucekel) May 8, 2017
How?
None of the Dove body shaped Shampoo bottles accurately captures my body. How do I feel beautiful now? pic.twitter.com/aHUvSthM5M
— YellowStoneDragon 🌈 (@karishmau) May 9, 2017
Insult at its best!
https://twitter.com/DohaMadani/status/861679299476279296
Is that a late April Fool’s Day joke?
https://twitter.com/stenersonMN/status/861649274899247105
Point to be noted!
https://twitter.com/AbbieEvansXO/status/861657507265220609
But why are all of the bottles still white
NOT WOKE ENOUGH, CAPITALISMhttps://t.co/EG0O5tpV26
— 🚶🏿 (@nomchompsky) May 8, 2017
Damn right!
I love you @Dove but this is a terrible idea. Is your PR/marketing team asleep at the wheel or what?
— Mandy Hale (@MissMandyHale) May 8, 2017
Ogilvy London has created this limited-edition of six different shapes just to focus on the real beauty of women which comes in all sizes. What do you have to say in this connection? Share your views in the comment section below.
