Yoga Guru Baba Ramdev’s company Patanjali is capturing the market at a very high speed and one of the reasons for this fast growth of Patanjali is the endorsement made by Baba himself. However, one advertisement of Patanjali’s beauty cream is going viral nowadays for all the wrong reasons. The ad is slamming modern girls as it shows that one of the two girls is having pimples on her face because she is a modern girl.
The ad talks about two sisters – Saundarya and Aishwarya. As per the ad, Saundarya is traditional girl and she uses products of Patanjali while Aishwarya is modern, up-to-date and uses other cosmetics brands.
The video further shows that Aishwarya has got pimples on her face and everybody is making fun of her and to hide them, Aishwarya takes help of makeup, while everybody adores the beauty of Saundarya and she gives Aishwarya Patanjali’s beauty cream.
Unsurprisingly, Aishwarya also becomes as beautiful as Saundarya after using the Patanjali’s product.
Here’s The Video Of The Ad If You Have Not Watched It So Far:
[yt]https://www.youtube.com/watch?v=hBh7VzLVh1U[/yt]
Click to watch this video directly on YouTube
The ad is being criticized on social media in view of the fact that it is taken as an insult for all the modern girls. Furious netizens are demanding a ban on it! Check out some reactions!
Isn’t Patanjali Saundarya a fairness cream?
Patanjali saundarya what is this?? ISnt it a fairness cream???#fairnesscreamsracist #ndtv #shame #racism
— sandeepchoudhary (@scsndp) December 28, 2016
Users are demanding a ban on the ad:
Patanjali's Fairness Cream ad needs a govt ban! #WTF https://t.co/eiSUyVyzFA
— Gayatri D (@GayatriDii) February 11, 2017
Bang on!
#TIL You are a 'wannabe-type' girl if you don't use Patanjali products. https://t.co/YI4p1CB4cd
— Karnika (@KarnikaKohli) February 10, 2017
WTF!
https://twitter.com/FillAwwSuffer/status/829981197442904064
Rightly said!
https://twitter.com/TheRoySays/status/830054380661415936
There should be some sense behind an ad!
https://twitter.com/AnushreeBasu/status/830105180603510784
OMG!
https://twitter.com/realanujawasthi/status/817043250640986112
This is not the first time that ads of Patanjali have created controversy. Earlier, a fine of Rs. 2.5 lakh has been imposed on the company which makes biscuits for Patanjali. In another ad, a holy cross which is the logo of East India Company was shown and it received resistance from the Christian community. Besides that, 67 complaints were received by the ad regulator in April 2016 regarding Patanjali’s Kachi Ghani oil.
Do share your views in this connection in the comments section below.
