Movie theatres are all about big screens, loud music, comfortable seating arrangements and loads of popcorns, isn’t it? But wait a minute, is that all? Of course not! What about the amazing films of our fabulous actors, isn’t that the core reason we visit these theatres? Certainly, how about having a theatre of your favorite star? Amazing, right?
So here you are, Bollywood’s most desirable superstar Salman Khan is all set to launch his own single screen theatre chain called ‘Salman Talkies’. Exciting, isn’t it?
Since there has been a subsequent rise in the prices of movie tickets, Salman has decided to offer movie tickets at a cut-down price and free tickets to children. At a recent event while explaining the economics of films he said,
“If a film has to flop, the effect of the loss should be as little as possible. Jai Ho did a business of Rs 138 crore with tickets priced at Rs 200. On weekdays, the prices were down to Rs 100 but since we didn’t publicise this fact, people said, ‘Arey is that the only business?’ Rs 138 crore is a huge, how many films touch that kind of a figure? Prem Ratan Dhan Payo made Rs 238 crore but since it didn’t make as much money as Bajrangi Bhaijaan, the perception is that it flopped.”
Absolutely! Don’t you agree with him?
The main motive of this idea is to offer cheap and accessible movie-viewing for everyone. That also includes tax-free tickets. Moreover, the target is to increase footfalls and not just commercial numbers. Reportedly, Salman has already started working on the project and has chosen 6 singles screens all over Maharashtra. Interestingly, the upcoming Diwali releases will be the first films to be screened at Salman Talkies. The chain will further be extended to Uttar Pradesh by early 2017. Isn’t this great new?
How excited are you to watch movies at Salman Talkies? Share with us in the comments section below.