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Baba Ramdev Called Dark Complexion A Skin Disease, Got Trolled By Twitter Left And Right


Baba Ramdev Called Dark Complexion A Skin Disease, Got Trolled By Twitter Left And Right

We have always seen that fairness has been promoted by the multinational companies as a tool to sell their beauty products; however, beauty of a person is never dependent on the colour of his/her skin and many people including the celebrities have also slammed these companies and their products.

Baba Ramdev’s Patanjali has gone to a new level and called dark complexion a skin ailment. The matter came into public when Karthik (Twitter handle @beastoftraal) uploaded a beauty cream advertisement of Patanjali in which the dark complexion was referred to as a skin ailment. As per the advertisement, the beauty product is extremely beneficial for skin ailments such as dry skin, dark complexion and wrinkles.

This is what the description of the beauty product ad reads,

“Possesses the benefits of wheat germ oil, turmeric, aloe-vera, and basil etc. which are extremely beneficial for skin ailments like dry skin, dark complexion and wrinkles. Patanjali beauty cream is not just another cream but is a skin nourishment tonic and treatment. It gives you the confidence of 100% natural beauty. Try it yourself and suggest to your family and friends.”

Karthik shared the pic with caption, “No Baba Ramdev… ‘dark complexion’ is NOT a skin ailment. Did Tarun Vijay write your ad?”

In a series of tweets, Karthik wrote,

“For a brand that almost always starts its advertising by bad-mouthing ‘those MNC companies’ as looters and calls itself as ‘100% purity and 100% charity’ (the tactic sure seems to be working for them given their spectacular success in the recent past), Patanjali seems to be toeing the line of MNC beauty brands in framing dark skin as a problem. Only difference – MNC brands have, over time, become clever about how they state this in their communication. Here, Patanjali openly calls ‘dark complexion’ as a ‘skin ailment’. This is severely ironic given the number of people in India who are naturally born with the so-called ‘dark’ complexion. The other irony is that the so-called MNC made ‘dark complexion’ into a confidence/success problem and Patanjali, a proudly Indian brand, is continuing to use that message despite seemingly being against the ‘MNC’ brands.”

Here are the tweets:

SK Gupta Tijarawala, the spokesperson of Patanjali, called it a translation error as he tweeted, “It’s just a translation error from the Hindi ad on the same product. The Hindi ad has no mention of the dark complexion.”

To this, Karthik tweeted, “Fair point. The Hindi version, from Amar Ujala says, ‘skin complexion’ (as one of the समस्याएं). But ‘complexion’ is merely the natural color, texture of human skin. If Patanjali treats it as a समस्या/problem, it’s no different from Fair & Lovely.”

However, Baba Ramdev and Patanjali got brutally thrashed on Twitter for their advertisement and some went on the extent of saying that Baba Ramdev should then first cure his skin ailment of dark complexion.

Check out some selected tweets:

Beauty is in mind:

Test the cream on buffaloes first:

People responsible for this ad should be jailed:

Baba should start using it:

Is his skin super white?

Any answer?

People demanded apology:

It’s not called promoting Indian culture:

Later Baba Ramdev tweeted, “We approved the word – ‘Skin Complications’ (त्वचा के विकार), which by error, got changed in translation/copy-writing. I always talked about maintaining natural beauty and never supported color discrimination.”

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