As TikTok has emerged as the next era of digital marketing, it has unquestionably become one of the most dominant social media platforms. Naturally, businesses have begun to capitalize on the platform to reach out to potential customers. They have also seized the opportunity to be seen by a larger, global audience. As a result, many started looking for the best time to post on TikTok to maximize their reach and engagement levels.
First and foremost, it’s important for businesses to keep in mind that there may not be one universal “best time” to post on TikTok as it largely depends on the target audience of each individual business. But generally studies have suggested that there are the most effective times based on industries and their audience’s time zone.
With that said, it’s essential to remember that the best time to post on TikTok may evolve over time, so you might need to post based on changes in user behavior and trends. Moreover, you can grow your TikTok profile with CrowdHall and have more engagement for your content.
Here is the most effective posting time for businesses in 2023:
Best Time to Post on TikTok Based on Audience Location
On TikTok, you should consider multiple time zones for your audience’s location if you’re targeting a global audience. Therefore, when posting, you need to make sure to adjust your post timings accordingly. This way you can effectively reach a wide range of people in different parts of the world.
Here are the most relevant time zones to regard for different-sized businesses:
Best Time to Post on TikTok for the USA
If you’re targeting the US market, where TikTok is most used, you need to consider different time zones across the country to optimize your content’s impact on TikTok.
As a general guideline, studies show that the best time to post on TikTok in the USA is between 9 PM and 11 PM EST. Users are also more active on weekends compared to weekdays.
Monday: 6 AM – 10 AM, 9 PM – 11 PM
Tuesday: 5 AM – 9 AM, 11 PM – 2AM
Wednesday: 6 AM – 11 AM
Thursday: 9 AM, 7 PM – 9 PM
Friday: 3 AM – 5 AM, 1 PM – 3 PM
Saturday: 9 AM – 11 AM, 7 Pm – 9 PM
Sunday: 7 AM – 8 AM, 9 PM – 11 PM
Best Time to Post on TikTok for Canada
For businesses targeting the Canadian market on TikTok, it’s important to keep in mind that the country spans six time zones. The peak time will vary depending on the region.
Generally, the best times to post on TikTok in Canada are between 6 PM and 9 PM local time. It is also important to consider special events and holidays, as they can also impact the best times to post.
Monday: 6 AM – 10 AM, 10 PM
Tuesday: 2 AM – 4 AM, 2 PM – 4 PM
Wednesday: 9 AM – 11 AM
Thursday: 9 AM, 12 PM – 3 PM, 7 PM
Friday: 5 AM, 1 PM – 3 PM
Saturday: 11 AM, 7 PM – 8 PM
Sunday: 7 AM – 8 AM, 4 PM
Best Time to Post on TikTok for Australia
Just like the USA and Canada, Australia also uses more than one time zone across the country. This means it’s a must to adjust your posting time accordingly.
Studies and research show that the best time to post on TikTok in Australia is between 6 PM and 8 PM local time.
Monday: 6 AM – 10 AM, 10 PM
Tuesday: 2 AM – 4 AM, 9 AM – 11 AM
Wednesday: 9 AM – 11 AM
Thursday: 9 AM, 12 PM – 2 PM, 7 PM
Friday: 5 AM, 1 PM – 4 PM
Saturday: 11 AM, 6 PM – 8 PM
Sunday: 7 AM – 8 AM, 4 PM – 5 PM
Best Time to Post on TikTok for the UK
Unlike the countries mentioned above, the UK has a single time zone, coordinated universal time (UTC), which makes it easier to determine the best times to post on TikTok for businesses targeting this market.
The studies suggest that the best time to post is between 7 PM and 10 PM local time.
Monday: 6 AM – 10 AM, 10 PM
Tuesday: 2 AM – 4 AM, 9 PM
Wednesday: 7 AM – 9 AM, 10 PM – 11 PM
Thursday: 9 AM, 12 PM – 1 PM, 7 PM
Friday: 5 AM, 1 PM – 2 PM
Saturday: 11 AM, 5 PM – 7 PM
Sunday: 7 AM – 8 AM, 3 PM
Best Time to Post on TikTok for Week Days
There are a few sweet time spots that generally work well on weekdays across different time zones.
Therefore, businesses that target TikTok users across the globe and post videos on a single business account should consider posting at those times. This will increase the chance of reaching a wider audience and boost engagement levels.
Here are the research results of Influencer Marketing Hub about the best time to post on TikTok in eastern standard time (EST).
Best Time to Post on TikTok on Monday
Unsurprisingly, users are most active in the early morning hours, making it ideal to post on TikTok between 6 AM and 10 AM.
For later hours, Influencer Marketing Hub suggests 10 PM as the prime time to post TikTok content as most people check their feeds and engage at this hour.
Best Time to Post on TikTok on Tuesday
The recommended time for TikTok post on Tuesday is between 2 AM and 4 AM. You can also consider posting at 9 AM to reach more people.
Best Time to Post on TikTok on Wednesday
On Wednesday recommended time is between 7 AM and 8 AM or 11 PM and midnight.
Best Time to Post on TikTok on Thursday
Thursday is often the most significant workday of the week, and research shows that users are more active during the lunch hour around noon. Thus, the best time to post on TikTok is between noon and 2 PM.
Best Time to Post on TikTok on Friday
As people prepare to relax and unwind after a long week on Friday, the best times to post on TikTok differ slightly compared to previous days. While 5 AM is considered a peak hour for maximum activity, posting between 1 PM and 3 PM is also effective, especially for businesses targeting younger audiences to promote their brand or product.
Best Time to Post on TikTok on Saturday
Saturday is considered a popular socializing day for people, so it’s most appropriate to post content in the evening. Therefore, the best times to post on TikTok are between 7 PM and 9 PM.
Best Time to Post on TikTok on Sunday
Sunday is often regarded as a day for rest so platform users tend to spend more time relaxing and scrolling through TikTok feeds. Therefore, the best times to post on TikTok on Sunday are in the afternoon or evening, ideally between 1 pm and 4 pm.
Best Time to Post on TikTok for Different Industries
Different industries do not have the same target audience, so there is no one-size-fits-all approach to the best time to post on TikTok for each of them. However, the general rule of thumb is to post during peak hours when the target viewers are most likely to be active.
Here are some peak hours for industries that use TikTok to post content the most:
Best Time to Post on TikTok for Health and Wellness Industry
For the health and wellness industry, the best times to post on TikTok are noon and 1 PM, during lunchtime. It’s when people usually take a break and are more likely to engage with TikTok posts.
Best Time to Post on TikTok for Beauty and Fashion Industry
Brands in the beauty and fashion industry can benefit from the ideal time to upload TikTok posts so that they can reach a wider audience, increase engagement and ultimately boost sales. In this case, the most suitable time is around 9 PM, when more people are likely to be online and browsing for new styles.
Best Time to Post on TikTok for Gaming Industry
The gaming industry has a wide worldwide audience, so the best time to post on TikTok largely depends on the targeted demographic’s location. However, generally, it’s recommended to post between 9 PM and 11 PM as this timing ensures maximum visibility for the industry’s TikTok posts.
Best Time to Post on TikTok for Education Industry
For the education industry, it’s best to post during weekdays when students and educators are most active and looking for creative and engaging content to use as a resource.
The best time to post is typically between 8 AM and 3 PM. However, it’s important to tailor the timing of posts to the targeted audience to get the most engagement.
For example, younger students may be more active in the afternoon and evening hours, whereas college students prefer night hours to look for educational TikTok posts.
How to Find the Best Time to Post on TikTok?
Ultimately, finding the most appropriate time to post on TikTok for your business requires a bit of trial and error. However, with extensive research and the right approach, you can maximize your chances of success and ensure that your content reaches the right audience at the right time.
Naturally, it’s essential to analyze your audience, follower activity, and behavior patterns on the platform to make a decision. In order to do that, here is a step-by-step guide to follow:
Switch to or Create a TikTok Pro Account
A TikTok pro account is an excellent way to access powerful analytics and creator tools to grow and manage account, reach a broader audience, and increase engagement rates.
With this professional account, you can get access to TikTok’s analytics section and a range of tools that can help you track and measure your content’s performance. You can also see who’s viewing and engaging with your content, what kind of content performs best, and even create Tikok ads to promote your products or services.
To switch to a pro account:
- Tap on your profile icon at the upper right corner of the home page to navigate to your account.
- Tap the three dots in the top right corner to view the menu and select Privacy and settings.
- Tap on Manage my account and select Switch to Pro Account.
- Follow the on-screen directions and instructions in dialogue box to complete the one-time process.
Use TikTok Analytics to Understand Your Target Audience
Once you switch your account, the next step is to use TikTok analytics to gain a better understanding of your followers and targeted audience.
TikTok Analytics is a powerful tool that provides you with in-depth insights about your viewers, including demographics such as age, gender, and location. Therefore, by using it, you can see where your audience resides, their age group, and other useful information that can help you tailor your content to better reach your targeted audience.
This can be beneficial in determining when to post on the platform and also in optimizing your high-quality content to get the most out of your marketing efforts.
Additionally, through the data you gain from TikTok audience analytics, you can also track the progress of your campaigns and adjust your strategies accordingly.
To access TikTok analytics:
- Navigate Analytics under the Privacy and settings list.
- Tap on Followers tab to view demographic information.
Find Out Your Best Performing Content
In addition to giving insights about your own followers, TikTok analytics also enable you to see the number of views, likes, and comments your content is receiving. This data from past interaction helps you understand what type of content your followers engage with and which one gets the most effective results from TikTok’s algorithm.
While you might think this is mostly about video quality and content, you can actually determine the ideal time to post on TikTok by analyzing when you uploaded your best-performing content. As videos appearing at peak hours tend to receive more engagement, you can use this information to post more content during those times.
You can also find relevant hashtags and other metrics that affect the TikTok algorithm through this section.
To access data about your content performance, click on Content beside the Followers tab. Take your time to analyze this data and adjust your content to match the peak hours to reach more people.
Create a Posting Schedule Based on Audience’s Activity Patterns
As stated in the above example, by utilizing TikTok analytics, you can navigate the peak hours of your follower activity by analyzing your most successful content. So, once you know what times your followers are most active, you can create a posting schedule with multiple time slots that align with their activity and TikTok’s algorithm.
If you want to focus on more than one time zone, you can see the location of your audience in the Top Territories section of analytics. Then, you can select the countries in which you have more viewers and determine time slots in your schedule to upload TikTok videos accordingly.
Increase Your TikTok Videos’ Engagement Rates
While TikTok is an ideal platform for marketing, it can be daunting to increase yourcontent metrics such as likes, views, and average watch time when there is an endless sgjrxam of videos on the user feed. In fact, without such metrics, you cannot analyze your audience and determine the best time to post on TikTok and increase your visibility.
Therefore, to speed up your account growth process and have enough amount of data to create your posting schedule and content strategy, we suggest purchasing followers, views, and likes from reputable growth service providers.
While it might sound risky as the TikTok algorithm can detect fake accounts and bots, you can buy organic and real followers to protect your account and reach your targeted audience easily.
We recommend CrowdHall, a reputable provider that enables you to purchase real followers according to specific criteria.
CrowdHall ensures that the followers are acquired through organic growth, not through bots or spam accounts. This means that your account won’t be flagged, and you will have the assurance of real followers at affordable prices.
Additionally, you can purchase followers according to the demographics that match your target audience and make the payment in the most secure way possible.
Furthermore, in case you need assistance or have questions, CrowdHall has a customer service team ready to help you.
Why Does TikTok Posting Times Matter?
On Tiktok and other social media platforms, timing is essential as it can help to reach the most people and increase the chances of being seen. Therefore, determining the best times to post on TikTok is crucial for businesses as it can have a significant impact on their online presence and engagement levels with the target audience. It can also help generate better video content performance results, such as more likes, views, and shares.
So, by choosing the best posting times on the TikTok app:
- You can ensure to reach your target audience effectively.
If you know when your target audience is active, you can post your content when they are more likely to see it. This can help you reach the right people and increase engagement and followers.
- Your followers are more likely to see your content.
TikTok users generally check the app multiple times per day. Knowing when are the best times to post on TikTok can help ensure that your content is seen by the vast majority of your followers at the right time.
- You can expect maximum engagement from users.
When you post your content at peak times, it is more likely to appear on people’s feeds and explore pages. This can increase the likelihood that they will view your content and engage with it.
Here are some frequently asked questions about the best time to post on TikTok to receive the most engagement:
How Many Followers Does Your TikTok Account Need to Use Analytics?
Your TikTok account needs at least 100 followers to unlock the analytics feature on the popular social media platform. This is the minimum requirement to access the data.
Once you reach the 100-follower milestone, you’ll be able to view your video performance, including metrics such as total views, likes, shares, comments, watch time, and more. However, even if you don’t have 100 followers yet, you can still track your performance and gain insights into your content using third-party analytics tools.
If you want to use the platform’s own tool, you can purchase organic followers from a reliable provider, such as CrowdHall for your business account to increase your followers’ number and unlock TikTok analytics.
How Many Times a Day Do You Need to Post on TikTok?
The best times to post on TikTok are between one to three times a day. Posting more than three times a day can lead to content overload and viewers will be less likely to engage with your posts.
Additionally, posting content of high-quality is more important than the number of posts. Therefore, focus on creating quality content that resonates with your target audience instead of trying to post as often as possible. This will help you to build a strong and engaged following.
Is It Wrong to Post Too Much on TikTok for Businesses?
It depends on the type of business and the content being posted. Too much posting can be overwhelming to followers and make them unfollow the TikTok account. So, it’s important to find a balance between posting enough content to engage followers.
You can schedule content in advance to maintain the balance between posting enough content and not posting too much. This method can also help you to follow your social media strategy effectively.