The former news anchor of Times Now Arnab Goswami made political debates the new cool among youngsters. Now he is all set to come with his own news channel “Republic” and people are waiting for it with bated breath.
When there is going to be such monstrous entry in field, others are bound to fear. Marketing teams of other news channels are already busy in brainstorming to tackle the competition from Republic, such is the fear of Arnab. Meanwhile India Today decided to start a marketing war and this is what they did –
This is the marketing scene from Noida’s Film City where India Today placed their hoarding aside Republic’s one.
But the main thing is message. While Republic’s hoarding on the left says “Arnab With You Soon”, India Today’s hoarding has a message, “Anjana reached & waiting”. Do we need to explain what India Today meant with this?
According to The News Minute, India Today Group’s chief marketing officer Vivek Malhotra said,
“News doesn’t wait for anyone. Someone had to set the record straight. And we did.”
However, Twitterati took this on other side and starting trolling India Today. Checkout the funny tweets they posted in reply to the marketing idea.
Dear Anjana you are not the only one waiting, literally everyone is waiting for Arnab pic.twitter.com/eDQHZhHYIU
— The Frustrated Indian (@FrustIndian) May 1, 2017
Viewers are waiting for Arnab.
Anjana is waiting for viewers. pic.twitter.com/B1taIMJzxl
— Megh Roddur (@amarmeybela) May 1, 2017
— Gabbbar (@GabbbarSingh) May 1, 2017
Where Anjana is, Arnab has already been there and left. 😊 No point waiting!!
— Vinnu Shanbhag (@mankuli) May 1, 2017
Anjana trying to question someone and trying to become Arnab. Well, she'll fall flat. Watch fun.
— Sniper (@avarakai) May 2, 2017
We suggest the marketing teams to consider multiple sides of the message before delivering on such big level. Maybe then they can get some benefit of all the hard work. What are your thoughts about this? Tell us in comments section.