This is the most racist ad ever! Yes, lot of outrage has been provoked by this Chinese detergent ad which showed a black man being stuffed into the washing machine and coming out fair-skinned. However, the company says that the ad isn’t targeted towards racism.
This ad for ‘Qiaobi’ detergent, which is a product of Leishang cosmetics company has driven the internet crazy. Basically, a black man is shown winking and whistling at a young Chinese girl, who in turn, puts a pack of detergent into his mouth and stuffs him into the washing machine.
The man screams, but no use! Few minutes later, he emerges as a fair skinned man in clean clothes.
A spokesperson for the company says “We meant nothing but to promote the product, and we had never thought about the issue of racism,” He adds that the foreign media has taken this ad too sensitively.
The spokesman also states that earlier, a shorter version of this ad had been broadcast in China, but it didn’t feature that black actor. He was clueless as to how this full-length clip went viral online.
This ad has created a lot of controversy on news websites, especially the US ones, which feel that it promotes racist attitude towards black people of China.
Vox.com says “This ad is blatantly racist… it’s also a reminder that attitudes over race and skin colour in China can be very bad,”
On the other hand, in China, it hasn’t gained much attention as there are hardly any comments on social media and just 2,000 views. Watch the ad!
[yt]https://www.youtube.com/watch?time_continue=13&v=Xq-I0JRhvt4[/yt]
