Durex is the new brand to look up to when it comes to online branding and marketing. The contraceptive brand is in the limelight for its everyday creatives regarding the trending topics.
Durex recently made a creative regarding the hot topic of Section 377’s cancellation. It was indeed a very clever way to pitch the brand among the target audience. Now the brand is back with one more creative and it’s yet another time they win your hearts.
In the latest creative, Durex has mixed the theme of homosexuality with DDLJ’s iconic train scene. A girl is chasing the train and another girl who is supposed to be her love partner is giving her hand which she can use to come on board. The text below the creative reads as, “Aa Simran aa, ab jee le apni zindagi”
Durex took to Twitter and posted this creative. They wrote-
Bade bade deshon mein aisi chhoti chhoti baatein hoti rehti hain! Celebrate the freedom of love with Durex. #LoveIsLove
https://twitter.com/DurexIndia/status/1039464387885576192
You can also check the picture below-
People have some really interesting reactions to the creative. Have a look-
#1
It just a celebration of love. No product plug
— Gabbar (@GabbbarSingh) September 11, 2018
#2
I literally saw the exact same thing few yr from now in pune later both of them forcefully took 10 -10 rs from each passenger.
— lord ajit sama (@DesiBatman009) September 11, 2018
#3
Hats off to your cretivity
— रवीन्द्र (@Pelu_chaurasiya) September 11, 2018
#4
https://twitter.com/olrawnder/status/1039469020297158657
#5
https://twitter.com/olrawnder/status/1039468841259036673
#6
https://twitter.com/aylawnmusque/status/1039466353755750401
We must say, Durex’s marketing team is doing a wonderful job.