A lot is being spent on advertisements by organisations nowadays but what makes an advertisement popular and super hit is the creativity and not the budget. It’s not necessary to make a big ad as the message can be conveyed properly with just one photo or one line sentence.
Durex is one of those brands that have mastered the art of making wonderful advertisements which convey messages in the most effective manner. The best part about their ads is that they don’t objectify any human being just to seek people’s attention and interest. Their ads revolve around any event or news but their brilliance lies in using that event to their advantage, just like they did when Twitter increased the word limit to 280 and when the sale of crackers was ban in Delhi and NCR by the court.
On the occasion of Children’s Day, Durex once again came up with a message and the company thought it to be the perfect way for promoting the brand. It showed a red bow tie on the product which implied that to use the product, you need to be a man first. However, the idea was not liked my many since it came from a brand which is used to stop child-birth.
Durex shared the image on Facebook and wished, “Happy Children’s Day”
Durex got brutally trolled by Facebook users. Here are some of the selected comments:
There were few who derived humour from the ad too:
What do you have to say about this ad of Durex?