We Indians love to watch movies whether in cinema halls or on television and we don’t even mind watching those films again that we have already seen if it is telecasted on television.
One of the most common names in the list of movies that are telecasted on Indian television repeatedly is Amitabh Bachchan starrer “Sooryavansham” (1999). It’s a remake of Tamil film “Suryavamsam” (1997) and is pretty popular among the television audiences.
The data collected by BARC (Broadcast Audience Research Council) shows that “Sooryavansham” appeared in the list of Top 5 movies when “Baahubali 2: The Conclusion” was premiered in October last year and also when “Golmaal Again” premiered this year in February. “Sooryavansham” got 4.4 million BARC impressions in comparison to Baahubali’s 26 million on the same channel and 4.7 million in comparison to 16 million of “Golmaal Again” on Star Gold. By impressions, here we mean the number of persons in thousands who watched an event, averaged across minutes.
It is not only “Sooryavansham” that is performing well on television despite being a blunder on box-office and there are many other movies which have been going good on TV. The list includes “Taarzan: The Wonder Car”, “Ramaiya Vastavaiya”, “Entertainment”, “Shaadi Mein Zaroor Aana” and “Jaani Dushman: Ek Anokhi Kahani”.
The reason for this is that the maximum movies are made on modern topics, they are well-shot and scenes of physical intimacy are in a pretty good number so they don’t cater to almost 93% of television audience.
This is what Neeraj Vyas, senior vice-president and business head, Sony Max cluster, Sony Pictures Network, says on this phenomenon,
“Television viewing essentially is community viewing. So in a small town like Kanpur or Allahabad, I could go to the theatre to watch (a new-age film like) Queen with my friends, appreciate it in the darkness and privacy of a cinema hall and come out saying I’ve seen something nice, but the same film doesn’t work on TV because I’m watching it with my immediate and extended family.”
At present, the majority of movies are being made keeping in mind the audiences of multiplex and single screen theatre audience does not get movies of their choice. In fact, the number of single screen theatres has reduced to 6,780 in 2017 from 9,710 in 2009 while during the same period, the number of multiplexes has increased to 2750 from 925.
Ruchir Tiwari, business head, Zee Hindi Movies Cluster, stated,
“Films are not made primarily for TV audiences and producers first think in terms of recovery from theatres, so the larger ecosystem of TV audiences doesn’t get what it wants in terms of content supply.”
Talking about the type of movies Bollywood is making in present times, Ruchir said that not more than 5 movies out of 200 movies made every year will cater to television audiences and this is why the TV audience doesn’t mind watching the old movies again and again.
So now you know why Sony Max shows “Sooryavansham” once or more times every month.