Search Engine Optimization (SEO) is a strategy that is here to stay. With over 100 competitive SEO companies, it is hard to find the best SEO services in Dallas. It is the 9th most populous city in the US, with over 1.3 million people. With its high-rise buildings, Dallas is a hub for cotton, oil, telecommunications, finance, and transport businesses.
But there is so much more business variety in the bustling city. Dallas is home to over 65,000 businesses competing in Google’s top search results.
So, how do you rank first in Google’s search engines in Dallas? Below are five ways to improve your SEO rankings.
1. Work on Your Local SEO
Forget about international traffic for a moment and think about the local foot traffic that you need to attract to create a buzz in your city. There is no underestimating what the people in your very own city can do for the popularity and sales of your business.
They say that about 50% of Google searches come from local queries. To optimize your local search, you need to claim your Google business profile and ensure your page’s contact info is correct. Further, respond to local reviews, and optimize your metadata, including your URL, title tags, and Meta description.
2. Decrease the Loading Time of Your Website
When your website loads slowly, it increases its bounce rate. They say that the average attention span of a person is only around 10 seconds, which means a fast website is essential.
Google has declared that speed is equal to revenue. In fact, visitors will exit your website if it loads too slowly. In view, to gain insight into your website’s speed, input your domain on Google’s Page Speed website.
3. Take Advantage of Google Analytics
Know the jargon of your website’s metrics in Google Analytics to improve your SEO.
Google Analytics will assist you in understanding your audience. In addition, Google Analytics will tell you what browsers your site visitors are using. You can then adjust your website’s user experience by adjusting your web design to your audience’s most used browser.
Moreover, Google Analytics will tell you whether your visitors mainly use their computers or mobile phones to visit your website. It will also tell you whether your website’s traffic is organic or paid.
Furthermore, Google Analytics will also show you your competition. Fill in the gaps your competitors are not meeting for customers.
Lastly, Google Analytics will tell you what your users are reading on your website and the web pages they visit.
4. Deliver Relevant Content to Visitors
All the best online businesses are on trend with content ideas. Tackle the most up-to-date topics on your website to keep your website fresh and modern.
There are tools to know which of your content is low-performing. Use topic research tools to know which keywords you need to rethink or revitalize. In addition, by using online tools, you will know which of your content is popular with your audience, so you can create spinoff topics that your visitors will also enjoy.
5. Optimize Your Keywords
It is essential to research your keywords. Know which keywords have high traffic and low competition. Build a content strategy around keywords to cater to your target audience.
It is important never to sacrifice quality content over keyword placement or any SEO tactic. Further, place keywords naturally in your website content, or your webpage will look like spam.
Aside from the ways mentioned above, you can employ many other SEO tactics for your website. If you need a helping hand with your SEO, there are many SEO companies in major cities in the US. Make sure you get the best SEO services in Dallas by researching beforehand. This will help improve your marketing strategies to generate more customers.