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INOX Opposes Release Of Bollywood Movies On OTT Platforms, Gets Slammed By Twitter

Bollywood & TV

INOX Opposes Release Of Bollywood Movies On OTT Platforms, Gets Slammed By Twitter

The coronavirus pandemic has brought our lives to a standstill as we are forced to remain indoors; colleges, schools, gyms, cinema halls and other places where mass gathering is possible have been shut down and there is no information as to when they will be reopened.

Bollywood has also been affected adversely due to COVID-19 as the release of few movies has been postponed while shooting of a number of films has come to a halt. There is still uncertainty in regard to when the things will get back to normal and the moviemakers are now choosing the OTT platforms to release their flicks rather than waiting for the cinema halls to open.

Recently, the makers of Amitabh Bachchan and Ayushmann Khurrana starrer “Gulabo Sitabo” made an announcement that they would be releasing the flick on Amazon Prime on June 12 and now the makers of “Shakuntala Devi” starring Vidya Balan also announced that they would also release the movie on Amazon Prime in June.

While this news is quite good for the viewers of OTT platforms, it has not gone well with the INOX theatres and INOX has released a statement on the micro-blogging site Twitter in which it has expressed disappointment and displeasure over the step taken by the makers. INOX may not have taken anybody’s name in its statement but it is easy to understand about whom it is talking.

INOX has stated that the new practice of bypassing the theatrical release is alarming, adding that the moviemakers and theatres have been in a mutually beneficial relationship for a long time and such a move will definitely hamper the environment. INOX further stated that in such tough times, the partners should stand by each other’s side but here one partner is breaking the relationship. INOX called such filmmakers as fair-weather friends and warned that it would also be compelled to weigh its options and treat the fair-weather friends in the same manner.

Here is the statement:

INOX shared the statement with caption, “Statement by INOX on a production house’s announcement to release their movie on an OTT platform by skipping the theatrical run”.

However, the Indian Twitterati was not much impressed with the statement of INOX and netizens trolled INOX mercilessly, especially because they sell popcorn, soft drink, water, etc. at a very high rate and due to such reasons, watching movie at theatres has gone out of the hands of a middle class person.

Here are some of the selected tweets:

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