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Pepsi India’s Marketing Gimmick Of Using Aryabhata & Zero Sparks Meme Fest On Twitter

by Shuchi Bhatnagar
Jul 23, 2022
in Brands, Humour
Reading Time: 2 mins read
Pepsi India’s Marketing Gimmick Of Using Aryabhata & Zero Sparks Meme Fest On Twitter

Marketing and promotions are among the most important aspects of a business as they are instrumental in increasing sales of the organization’s product. A good advertisement not only conveys the message to a customer but also encourages him to buy and use the product and nowadays many companies have started using humour in their advertisements because they attract customers in a better manner.

Pepsi India’s Marketing Gimmick Of Using Aryabhata & Zero Sparks Meme Fest On Twitter - RVCJ Media

Pepsi India did something similar recently as in order to promote its product, it made a tweet in which it tried to convey that Pepsi Black has zero calories but in a creative way. Pepsi India wrote, “Sources say Aryabhata invented zero just to count the number of calories in Pepsi Black”.

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https://twitter.com/PepsiIndia/status/1549340707084996608

The use of zero and Aryabhata in the tweet by Pepsi encouraged online users to have some fun and they soon started interpreting the value of zero in their lives. Soon memers came up with hilarious one-liners that left netizens in splits. Here are some of the reactions:

#1

aryabhatta saw icc trophies under virat kohli and invented zero

— S🐵 (@shawarmasimp) July 19, 2022

#2

🥲 https://t.co/ynz4cp6P1Z pic.twitter.com/TANZtyXcmK

— H🐇. (@hp_mode2) July 19, 2022

#3

pic.twitter.com/bpOUThLa2V

— Raja Babu (@GaurangBhardwa1) July 19, 2022

#4

🤝 https://t.co/EVyxpSbSVc pic.twitter.com/mih9C6Ny7f

— Pakchikpak Raja Babu (@HaramiParindey) July 19, 2022

#5

https://twitter.com/amanchaligid/status/1549382853980557313

#6

Aryabhatta invented zero just to count number of Trophies won by RCB 💉 pic.twitter.com/3H76p3BKi1

— GURI CHAUDHARY (@GuriChaudhary77) July 19, 2022

#7

I think he invented zero Just to remind me the number of genuine friends in my life

— Ayushi (@ShutupAyushiii) July 19, 2022

#8

Aryabhatta invented zero just to count number of people have crush on me

— Shyaaam (@Shhyaaamm) July 19, 2022

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#9

🥺🥺 https://t.co/T6n4HkFhVn pic.twitter.com/7IfIlOM17n

— Pulkit🇮🇳 (@pulkit5Dx) July 19, 2022

#10

aryabhatta saw no.of people loving 'love storyiaan' and invented zero

— Chai Kadak ☕ (@Chai_n_love) July 19, 2022

#11

Aryabhatta after inventing zero pic.twitter.com/XWt5Xg3SaV

— Sagar (@sagarcasm) July 19, 2022

#12

Meanwhile 😂😂 https://t.co/J2Auj3AXYf pic.twitter.com/UykYF6tHgV

— Savage 2.0 (@Meme_Canteen) July 19, 2022

#13

I think he invented zero just to count my life achievements

— S. (@daalmakhniiii) July 19, 2022

#14

Fitness freak:- pic.twitter.com/ytS4Tizqqw

— Navneet Arya (@LogiclyiLogical) July 19, 2022

#15

https://twitter.com/narajegi2/status/1549384422821994496

Aryabhata or Aryabhata I was an Indian mathematician and astronomer who flourished in the Gupta Era and is credited for the invention of zero along with many other works such as Aryabhatiya and Arya-siddhanta. Later on, other mathematicians such as Brahmagupta studied Aryabhata’s work and divided into Ganita (maths), Kalakriya (Calculations on Time) and Golapada (Spherical Astronomy). Aryabhata also calculated the value of pi and he was aware of the fact that it is an irrational number. Arybhata’s work was also translated in Arabic and few Persian and Arab mathematicians and astronomers were influenced by him.

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