Haldiram, the name which is the ‘reason of happiness’ for every home in India that started its journey with a small shop in Bikaner and till date its one of the most favourite appetizers to celebrate with. To the very outset of its journey, this huge name has survived questions and sustained a separation in the Agarwal family; but grew up as whole- a compact reason for delight. The flavours of Indian streets have beaten the flavours of the overseas. The aroma of ‘jeera’ and ‘dhania’ actually beat the essence of ‘parsley’ and ‘rosemary’. Haldiram’s, grand presence both in casual dining eateries and its packaged snack tells its success story.
Haldiram overshadowed Mc Donald and Domino’s in terms of revenue. Haldiram’s revenues, is around Rs 3,500 crore, which is more than the combined revenue of Domino’s that is Rs 1,733 crore and McDonald’s that is near about Rs 1,390 crore. Need not to mention that both of them are listed as one of the most favourite hang-out places liked by teens and tweens, but, not more than our own Haldiram. It even exceed that popular two-minute snack, Maggi, that netted a revenue of Rs 1,200 crore; the revenue of the ‘bhujia giant’ is almost three times bigger.
The huge brand that offers food like ‘ghar ka khana’ will continue to dominate in future? I think yes, as there is no substitute for food that reminds you of your home and mom.