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Hrithik, PeeCee, Richa, Farhan & Other Celebs Slam Perfume Ad Mocking Women’s Fear For Rape

Bollywood & TV

Hrithik, PeeCee, Richa, Farhan & Other Celebs Slam Perfume Ad Mocking Women’s Fear For Rape

The women community is already suffering a lot because of the high rate of crimes that are taking place against females and in such a scenario, it is the duty of movie makers, ad makers and TV show makers that they don’t create any such type of content which promotes crime against women.

There is no denying the fact that TV commercials play an important role in making a product popular and also help in increasing its sales but the ad makers should also make sure that they refrain from creating ads which promote crime even in a light manner.

Recently, a perfume brand launched two advertisements in which male models were shown using double meaning language suggesting rape/gang-rape in front of female models. While the ad makers may have used cheeky language for attracting youngsters, they have eventually ended up disrespecting the women community.

First of all, watch the advertisements:

Click here to watch the video directly on Twitter

Click here to watch the video directly on Twitter:

Soon after the ads were launched, there was a huge uproar against them. The Information and Broadcasting Ministry also jumped in action and ordered YouTube and Twitter to take down the derogatory ads which are getting shared on social media networks.

Not just the common public but the Bollywood celebs such as Hrithik Roshan, Priyanka Chopra, Richa Chadha, Farhan Akhtar, Sona Mohapatra, etc. also slammed the makers of these ads and few of them even demanded that the ad agency which made them should be sued for it.

Priyanka Chopra:

Farhan Akhtar:

Sona Mohapatra:

Richa Chadha:

Swara Bhaskar:

Hrithik Roshan:

As the matter turned ugly, yesterday the perfume brand Layer’s Shot took to Twitter and issued an apology in this regard:

Rape is one of the serious concerns for the Indian government and the state governments and despite the fact that a lot has been done to counter this crime, there is still a lot remaining to do but ads like these will further make situation worse. The ad agencies should be very careful while making ads and should always ensure that they don’t hurt feelings of any individual belonging to any gender, cast, religion, colour, etc.

What is your take in regard to these ads? Share your views with us.

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