It was pretty evident that celebrities have an impact on the lives and choices of their fans and followers but from now on, it is also proved that celebrities have a huge impact on the brands as well.
To give you an idea how powerful these celebs are, let us tell you that one negative tweet by Kylie Jenner about Snapchat resulted in loss of 6.1 percent on the share price of the brand which sums out to be $1.3 billion in market value.
Kylie tweeted, “Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
Kylie tried to manage the situation by tweeting, “Still love you tho snap … my first love”
still love you tho snap … my first love
— Kylie Jenner (@KylieJenner) February 21, 2018
However, it didn’t help in recovering the damage.
Recently, many users raised their voice against the update which changed the layout of the app but the company was in no mood to listen. In fact, nothing happened even when a petition with 1.2 million signatures was sent to Snapchat in this regard and its share prices also didn’t get affected.
It is not clear whether Kylie has stopped using Snapchat because of the changes that have come in the app or due to her motherhood but it is pretty much clear that she has a great influence on the app and its users.
After the tweet of Kylie, Maybelline New York asked its followers whether it should remain available on the app as it said, “Snapchat views have dropped dramatically”.
Tough times ahead for Snapchat?