Nowadays, social media is the best platform for movie promotion and many stars resort to it in order to get maximum attention. Looks as if press conferences and appearances on reality shows isn’t enough, which is why many use Twitter and Facebook for promoting their upcoming flicks.
Some actors study ongoing trends and then, relate their movies with them, so that it looks more relatable. However, at times, this tactic can go horribly wrong. Not all actors have that knack of promoting films flawlessly. Few days back, Sidharth Malhotra was trolled for his wrong choice of words.
He had actually promoted his movie at the wrong time. While there were riots in Haryana due to Ram Rahim controversy, Sidharth had tweeted, “To all the people of Haryana , please stay safe. Hope you can see our film soon #Agentleman #PeaceAndLove.” He had got thrashed on Twitter for his insensitive tweet; now, even John Abraham has followed his footsteps and has posted an insensitive post on his Twitter handle for promoting his upcoming movie Parmanu.
This is the tweet; he deleted it after receiving backlash on Twitter. However, we have the screenshot.
The tweet was related to North Korea’s hydrogen bomb, which caused an earthquake there. John posted the map of that tremor area and said that his film becomes all the more relevant.
It read, “The 6.3 Magnitude tremor detected at a #NorthKorea test site. That makes my film #parmanuthestoryofpokhran even more relevant #NuclearTest .”
People didn’t like the way John used a natural calamity for promoting his upcoming film. Check out some tweets…
Kahin John aur Kim milke publicity stunt toh nahi kar rahe film ke promotion k liye? 🤔
— Vishnu A Vardhan (@the_WISH_nu) September 3, 2017
Even Vicky Donor is great!
John's Doctor – Your sperm is infertile.
John Abraham – Great! That makes my movie "Vicky Doner" more relevant
— Light ◢◤ (@4d_sociopath) September 3, 2017
Yes John sir very relevant and hope people around the test site r OK and eagerly waiting for parmanu to release
— Yash Mathur (@yash4018) September 3, 2017
South Indian connect!
*People waiting at Matunga*
— Rameez (@Sychlops) September 3, 2017
Cancer relation too!
Friend : Cancer ho gaya Mujhe
John Abraham : this makes my movie "No Smoking" more relevant. Go watch it!
— Pakchikpak Raja Babu (@HaramiParindey) September 3, 2017
Here comes another Sidharth Malhotra! How idiotic!#JohnAbraham
— Tarang Sinha✍ (@TarangSinha) September 3, 2017
Someone : *farts*
John abraham : That makes my film #parmanuthestoryofpokhran even more relevant
— Kewal (@Spring_Dosa) September 3, 2017
Force is relevant too!
Priya: Aaj paani kam pressure se aa raha hai?
John Abraham: Great, that makes my movie Force more relevant.
— Godman Chikna (@Madan_Chikna) September 3, 2017
He didn't leave this chance to promote his film. Although it was really NOT relevant. 😂
— Divya Bhatt (@Cute_Divya) September 3, 2017
After being bashed this way, John had no option but to delete that tweet and replace it with something sensible.
— John Abraham (@TheJohnAbraham) September 3, 2017
The tweet read, “H-bomb that North Korea just tested is estimated to be 1 Megaton! Scary! #NorthKoreaNukes”
Actors should really think twice before posting something which might not go down well with social media users.