Under this tie-up, Yahoo will host a direct gateway to theFlipkart.com marketplace on its Yahoo India homepage.The flipkart site will be available on Yahoo India’s homepage by the name of — Shopping Tab.
The link to tie-up page — http://yahoo.store.flipkart.com/
Mausam Bhatt, Sr. Director, Online Marketing at Flipkart, said:
At Flipkart we are always looking for innovative ways of engaging the customer. Flipkart and Yahoo are both market leaders in their own space – and in a market where people are increasingly consuming content on digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for online shoppers.
Gurmit Singh, Managing Director, Yahoo India, said
Online shopping is seeing increasing adoption with users in India. People are spending a significant time on the Internet searching for products and deals. Flipkart is a market leader in Indian e-commerce, with a huge marketplace and an exciting range of products. With easy access to Flipkart directly from the Yahoo homepage, we believe that the millions of users who visit the Yahoo network daily will now enjoy not only premium content, but also an exciting shopping experience.