On Sunday, Deepinder Goyal, the CEO of food delivery app Zomato announced a ban on the use of AI-generated images for food dishes by restaurants and he said that the company will start removing such images from the menu of restaurants by the end of the month.
In a post written on X, Goyal said that Zomato uses AI for various purposes but it always discourages the use of AI when it comes to posting photos of food dishes. The decision has been taken after the company has received multiple complaints from the customers and Deepinder also said that use of AI-generated images result in breach of trust with customers which obviously results in more complaints with more refunds and lower ratings as well.
Deepinder asks the restaurant owners to take help of Zomato’s food catalogue team if they haven’t invested in real food shots for their menu.
Here is the complete post by Deepinder Goyal which also includes a photo showing the difference between a real burger and an AI-generated image burger:
“At Zomato, we use various forms of AI, to make our workflows efficient. However, one place where we strongly discourage the use of AI is images for dishes in restaurant menus. AI-generated food/dish images are misleading, and we have received numerous customer complaints on this issue. Customers say that this leads to breach of trust, and it leads to higher complaints & refunds, and also, lower ratings. We urge our restaurant partners to avoid using AI for dish images in restaurant menus from now onwards — we will actively start removing such images from menus by the end of this month. And will stop accepting AI generated dish images (as much as we can detect them using automation). Restaurant owners – if you haven’t yet invested in real food shots for your menu, please reach out to our catalogue support team, to schedule a photo shoot at [email protected]. This is offered to you as pass-through cost; Zomato doesn’t make any money as part of this process. Please note that this ban also applies to our marketing team – they have been instructed to not use AI generated images for marketing purposes hereon.”
https://x.com/deepigoyal/status/1825052920502534188
We certainly support this decision, what about you?
