What is the first word that comes to your mind when we say “jeans”? Comfort. Casual. Style. Chic. You see, a pair of denims is the most versatile outfit you can think of.
A casual top and jeans. Name a more iconic duo, we’ll wait!
Its National Jeans Day, you guys!
In order to raise a toast to our good ol’ jeans, fashionistas in Kolkata are joining hands to celebrate FBB’s National Jeans Day on the 16th of December.
The event will be in collaboration with Trending Alive, a marketing company based in Kolkata. The idea is simple – to portray jeans as something more than just a casual outfit. A pair of the right denims, and you could unleash the oomph factor hidden in you.
To mark the occasion, one of Kolkata’s most popular streets, Shakespeare Sarani will be decorated with more than 85 pairs of jeans. The entire stretch, which spreads roughly over 600 feet, will be known as Jeans Street, for the day.
And Kolkata is taking a step in the right direction!
Neha Dhingra, co founder of Trending Alive, said,
“It took us a long time to plan the entire activity, we sat down with the regional team, we selected the most popular designs from their Jeans category to put up for display, it is very important that what is featured for thousands of public eye is screened well. The activity was appreciated by the local authorities and most of all the FBB marketing team knew exactly what the people of kolkata like.”
The event has also seen a massive positive response on the digital platform. Several bloggers from around the country have joined hands to make the event a success. In fact, a Jeanathon campaign was also launched on Instagram. Take a look:
There were others too:
That’s not all. Celebs joined in the fun as well. Actress Ritabhari Chkarborty, who was seen in Pari, also supported the event.
It’s great to see such initiatives and programs gaining momentum. Good going, Kolkata!