The e-commerce giant Flipkart is on the run to capture the offline market under its new strategy. This move of Flipkart is to reach out to those population of the country that are not comfortable with online shopping. The main strategy is to combine its online and offline business and make them work together.
Reports say that Flipkart is working on its new sales strategy and has named it as “assisted e-commerce model.” Under this model, the company will let the customers use and feel the phones of their choice at particular experience zones. They can then place the order for the phone which they feel like buying at the experience zone without going through any online shopping hassle. The delivery options can be customers home or a pickup at that particular experience zone.
To be noted, Flipkart is going to start its offline sales model only with phones at the moment. Since, the recently concluded Flipkart’s Big Billion Day Sale sold mobile phones worth $200 million.
Flipkart already has 30 experience zones in 19 cities running inside Mobile retail chain Spice Hotspot. As a part of its programme it is also trying to expand the experience zones to other mobile retail chains to make it reachable to every possible part of the country.
The real pain of many consumers was the exclusivity of Motorola’s phones and other big name companies who tied up with Flipkart to sell their products in online market. But with this step, the offline market shall see a change and many left out customers would be able to take the benefit of some great products.
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